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discount hotels in EssenK.D. (Doug) Miller - Profile

Formerly asenior executive in the packaged goods industry, Doug was most recently SeniorVP of Marketing for Nabisco Canada.  Hehas worked on such brands as Jell-O, Maxwell House Coffee, Oh Henry, Peek Freans,Oreo and Chips Ahoy!  Doug succeededin growing market share in the face of the President's Choice private labelthreat.  His main tool in thisbattle was his passion for understanding consumer motivation and needs.

In 1998, Dougstarted The WEBfixx Group, a consulting practice whose aim is to insure that hisclients web site investments are strategically based on well-researchedconsumer needs.  In a recentpresentation to senior web developers, Doug made the following hotlydebated points:

Proper research and usability testing can be used to improve the effectiveness of existingBrussels Hotels web sites by as much as 100%.

What works in Print and Television does not work on the web.  The web is a different and powerful media.

Almost everybody that needs a web site has one.  hotels in JurmalaThe tragedy is that most of these sites, despite the high investment in them are hard to use and far too slow for the average consumer.

hotels BirminghamState of the art technology and design drive most high-end web sites. Unfortunately they are developed by skilled technicians that have little or no interest in understanding consumer needs.

Effective Web site design needs the discipline of unique and especially designed consumer research and usability testing.

Currently TheWEBfixx Group is engaged in a major project to develop a North American widedental web site that is strategically designed to serve the varying and complexneeds of consumers, dentists, dental suppliers and health insurers. 

 

 

 

 

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hôtels AarhusLast modified: September 21, 1999
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