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Profilediscount hotels in EssenK.D. (Doug) Miller - Profile Formerly asenior executive in the packaged goods industry, Doug was most recently SeniorVP of Marketing for Nabisco Canada. Hehas worked on such brands as Jell-O, Maxwell House Coffee, Oh Henry, Peek Freans,Oreo and Chips Ahoy! Doug succeededin growing market share in the face of the President's Choice private labelthreat. His main tool in thisbattle was his passion for understanding consumer motivation and needs. In 1998, Dougstarted The WEBfixx Group, a consulting practice whose aim is to insure that hisclients web site investments are strategically based on well-researchedconsumer needs. In a recentpresentation to senior web developers, Doug made the following hotlydebated points:
Currently TheWEBfixx Group is engaged in a major project to develop a North American widedental web site that is strategically designed to serve the varying and complexneeds of consumers, dentists, dental suppliers and health insurers.
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