Health clubs guard their members' privacy with great care and member lists are not rented. There has truly never been an effective way to reach this influential audience. Until SCM, that is.

Scarborough Research reports that Washington area health club members are more educated, more successful, and more influential, than the Washington area population overall. These people are active, upscale, and discriminating. They are powerful consumers who among other things are more likely to invest, dine-out, travel, and attend cultural, leisure and sporting events than their Washington area counterparts.

The SCM audience is split equally by gender, they average 37.8 years of age with an annual household income of over $75,000. Active health club members are lifestyle-oriented. They are committed to self-improvement and personal enjoyment. As a result, they are highly responsive to media and marketing messages that help them achieve their desired lifestyle—especially when that marketing appears in an exclusive health club setting.

The math is clear. More than 80,000 health club members work out an average of four times each month. Due to high traffic placements, SCM panels are viewed on average four times per visit. That means, in one month a single full-network SCM panel buy will generate 1.2 million gross impressions.

Today, thanks to Sports Club Media, it's possible to reach this desirable group through an integrated media network that is both exclusive and credentialed.